Transparent sourcing. Ethically accountable. Reduced environmental footprint. This is our promise to you.

About Us

NOVUS DIAMOND LAB GROWN

At Novus Diamonds, we understand that great things start with small consistent steps. Our journey began in 1979, in Toronto, as a small diamond operation that provided cutting and polishing job work for other diamond merchants. Jack Mimar took the first step, setting up the family’s first unit with a couple of single cut machines and a handful of people. After a decade of hard work, perseverance, and patience, our parent company MDL DIAMONDS finally established offices in Toronto and Belgium. The next generation of leaders took the reins, and since then, we have experienced rapid growth.

PARTICULARS

LAB-GROWN DIAMONDS

NATURAL DIAMONDS

Conflict-free diamonds:

Yes

99.5% YES

Authentic diamonds:

100%

100%

Origins:

Made in Laboratory

Found in mines

Environment Friendly:

Yes

No

Quality:

Flawlessly created

May/may not possess quality standards

Customizable:

Yes

Unsure

Longevity:

Forever

Forever

Artificial:

No

No

Fading Brilliance/Shine:

No

No

True Diamond

Yes

Yes

Affordability:

Economical

Relatively Expensive

Lab-grown diamonds are a guaranteed ethical option for those concerned about the sourcing of their precious stones. Ethical diamonds are in greater demand than ever before, with NGOs and the UN calling for an end to the trade of conflict diamonds.
International efforts, including the UN’s Kimberley Process, continue to work towards eliminating mined blood diamonds from the global market, and have prevented 99.8% of the overall trade of such diamonds
Compared to the land used for mining, lab-grown diamonds are a less disruptive and more sustainable option. However, it should be noted that growing lab diamonds requires a significant amount of energy, typically between 250 kWh and 750 kWh. This figure is expected to decrease with advancements in technology, and some manufacturers already claim their lab diamonds require as little as 20 kWh to grow.
Novus Diamonds is the perfect company to collaborate with for retailers, manufacturers, and wholesalers looking to enter the diamond industry while partnering only with conflict-free, eco-friendly, and top-quality lab-grown diamonds. Please don’t hesitate to contact us with any questions or suggestions.

PROPERTIES

Natural diamonds

Laboratory-grown diamonds

Chemical composition

C

C

Crystalline structure

Cubic

Cubic

Refractive index

2.42

2.42

Dispersion

0.044

0.044

Hardness

10

10

Density

3.52

3.52

Energy use

Around 57 kWh

Around 26 kWh

Scarcity

Very scarce, especially as this is

No real scarcity

Long-term value

Stable long-term value

Decreasing long-term value

 

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